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Boux HQ’s Winter Lingerie-Land!


This week Boux HQ have embarked on a paper-snowflake making, fake-snow spreading, winter wonderland creating project – and the results, as I’m sure you will agree, are really rather magical! From red ribbon bows tied around the entrance doors to a winter forest backdrop, and candy canes as far as the eye can see. Complete […]

A Message from Theo! #DearTheo


A message from Theo… #DearTheo: Three day Christmas competition! For three days this week I’ll become, Theo Claus. That means I’ll be giving away a total of nine fantastic Christmas gifts from my three (wise) brands: Boux Avenue, Robert Dyas and Ryman. To enter, tweet #DearTheo and a link to what you’d like for Christmas […]

#GiftsFromBoux Day 1


Welcome to #GiftsFromBoux! It’s time for us to treat you with our first of 12 gifts, from us to you. From now until Christmas we will be giving you some amazing offers and prizes across our social media channels and newsletters – so don’t forget to follow us and sign up to our emails and you will […]



If only Christmas came a few days earlier… or birthdays arrived a couple of days quicker than normal. Well, I pulled a few strings and brought forward Black Friday so you can have 20% off without waiting! This one day only treat will expire at midnight so happy shopping! Here’s what I’ve got my eye on… […]

#DreamingOfBoux Competition

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I just can’t hold it in any longer…I’m thrilled to reveal our Christmas TV advert for 2014! The whole of Boux HQ have been singing the song for weeks, so I hope you love it just as much as I do. You can be the first to watch it here. Plus, find out how you […]

Boux Avenue + Benefit Cosmetics + Little Black D...


Could this be the most beautiful prize in the world?! Get excited because we have teamed up with Little Black Dress and Benefit Cosmetics to offer the ultimate Christmas party package…the chance to win a Boux Avenue and Little Black Dress gift card to get your party look sorted. Plus, a ‘Rich is Back’ Matthew Williamson […]